Relationship marketing
著者
書誌事項
Relationship marketing
（Marketing in action series / series editor, Norman Hart）
Kogan Page, 1995
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注記
Includes index
内容説明・目次
内容説明
Many marketers are finding that relationship marketing is the key to the successful integration of all marketing functions. By focusing on the customer, relationship marketing emphasizes the fact that successful marketing relies on both winning and retaining customers. Containing practical advice, case studies and handy tips, this book shows how the theory of forming a rewarding relationship between supplier and customer can best be cemented in practice.
目次
- Introdcution and definitions
- why, when and where relationship marketing is important
- key principles of relationship marketing
- objectives, strategies and plans
- making relationship marketing work
- measuring success.
「Nielsen BookData」 より