Principles and practice of marketing

Author(s)

• Jobber, David

Bibliographic Information

Principles and practice of marketing

David Jobber

McGraw-Hill, 1995

Note

Includes bibliographical references and index

Details

• NCID: BA26971993
• ISBN:
  • 0077079353
• LCCN: 94040494
• Country Code: us
• Title Language Code: eng
• Text Language Code: und
• Place of Publication: London ; New York
• Pages/Volumes: xx, 745 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Europe -- Case studies