Principles of marketing

著者

• Kotler, Philip
• Armstrong, Gary

書誌事項

Principles of marketing

Philip Kotler, Gary Armstrong

Prentice Hall, c1996

7th ed

注記

Includes bibliographical references and indexes

内容説明・目次

内容説明

Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings--in product and service firms, consumer and business markets, profit and nonprofit organizations, and small and large businesses.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA26975065
• ISBN:
  • 0131902083
• LCCN: 95032226
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Englewood Cliffs, N.J.
• ページ数/冊数: xviii, 712, [50] p.
• 大きさ: 29 cm
• 分類:
  • NDC9 : 675
  • LCC : HF5415
  • DC20 : 658.8
• 件名:
  • LCSH : Marketing