Principles of marketing

Author(s)

• Kotler, Philip
• Armstrong, Gary

Bibliographic Information

Principles of marketing

Philip Kotler, Gary Armstrong

Prentice Hall, c1996

7th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA26975065
• ISBN:
  • 0131902083
• LCCN: 95032226
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xviii, 712, [50] p.
• Size: 29 cm
• Classification:
  • NDC9 : 675
  • LCC : HF5415
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing