Principles of marketing

Author(s)

• Kotler, Philip
• Armstrong, Gary

Bibliographic Information

Principles of marketing

Philip Kotler, Gary Armstrong

Prentice Hall, c1996

7th ed

Note

Includes bibliographical references and indexes

Description and Table of Contents

Description

Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings--in product and service firms, consumer and business markets, profit and nonprofit organizations, and small and large businesses.

by "Nielsen BookData"

Details

• NCID: BA26975065
• ISBN:
  • 0131902083
• LCCN: 95032226
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xviii, 712, [50] p.
• Size: 29 cm
• Classification:
  • NDC9 : 675
  • LCC : HF5415
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing