Desktop direct marketing : how to use up-to-the-minute technologies to find and reach new customers

Author(s)

• Baker, Sunny
• Baker, Kim

Bibliographic Information

Desktop direct marketing : how to use up-to-the-minute technologies to find and reach new customers

Sunny Baker, Kim Baker

McGraw-Hill, c1995

Note

Includes bibliographical references (p. 354-359) and index

• NCID: BA26978358
• ISBN:
  • 0070041954
• LCCN: 94021330
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xix, 391 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.126
  • DC20 : 658.8/4
• Subject Headings:
  • LCSH : Direct marketing -- Data processing
  • LCSH : Database marketing