Tourism marketing and management handbook
著者
書誌事項
Tourism marketing and management handbook
Prentice Hall, 1995
Student ed
大学図書館所蔵 件 / 全5件
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This work provides a practical reference source to crucial issues in tourism marketing and management. It aims to guide tourism students with the depth of coverage of various management decision areas; the applied analysis and discussion which includes pertinent examples; the lengthy chapter bibliographies for those requiring more in-depth knowledge; and the international approach used in the preparation of the chapters. 47 chapters, from internationally renowned authorities, cover tourism marketing and management concepts, techniques and applications.
目次
The Tourism Environment. Tourism Management. Tourism Marketing. Analytical Methods Applied to Tourism.
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