Creating effective marketing communications
著者
書誌事項
Creating effective marketing communications
（Marketing in action series / series editor, Norman Hart）
Kogan Page, 1994
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注記
Bibliography : p. [119]-120
Includes index
内容説明・目次
内容説明
Written by a professional copywriter, this guide provides information on techniques designed to improve the writing and communication skills of marketing department staff, whether they are trying to promote brands, products or services. Tips are given on how to create an impact, write headlines, prepare press releases, design techniques, write for different media and assess creative work.
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