International marketing

Author(s)

• Cateora, Philip R.

Bibliographic Information

International marketing

Philip R. Cateora

（The Irwin series in marketing）

Irwin, c1996

9th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA27047610
• ISBN:
  • 0256139504
  • 0256206821
• LCCN: 95009132
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: xxiii, 772 p.
• Size: 26 cm
• Classification:
  • LCC : HF1009.5
  • DC20 : 658.8/48
• Subject Headings:
  • LCSH : Export marketing
  • LCSH : International business enterprises
• Parent Bibliography ID:
  • BA0019742X