European casebook on managing industrial and business-to-business marketing

Author(s)

• Jenster, Per V.
• IMD International (Institute)

Bibliographic Information

European casebook on managing industrial and business-to-business marketing

edited by Per V. Jenster

（European casebook series on management）

Prentice Hall, 1994

Note

"The present volume ... composed mainly of cases written by faculty at the International Institute for Management Development (IMD International) Lausanne, Switzerland"--CIP galley

Includes bibliographical references

Details

• NCID: BA27067094
• ISBN:
  • 0130971480
• LCCN: 94029720
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxvii, 444 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.1263
  • DC20 : 658.8/0094
• Subject Headings:
  • LCSH : Industrial marketing -- Europe -- Management -- Case studies
• Parent Bibliography ID:
  • BA23921616