European casebook on managing industrial and business-to-business marketing

著者

• Jenster, Per V.
• IMD International (Institute)

書誌事項

European casebook on managing industrial and business-to-business marketing

edited by Per V. Jenster

（European casebook series on management）

Prentice Hall, 1994

注記

"The present volume ... composed mainly of cases written by faculty at the International Institute for Management Development (IMD International) Lausanne, Switzerland"--CIP galley

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BA27067094
• ISBN:
  • 0130971480
• LCCN: 94029720
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xxvii, 444 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.1263
  • DC20 : 658.8/0094
• 件名:
  • LCSH : Industrial marketing -- Europe -- Management -- Case studies
• 親書誌ID:
  • BA23921616