Research methods for communication science


Research methods for communication science

James H. Watt and Sjef A. van den Berg

Allyn and Bacon, c1995

大学図書館所蔵 件 / 29



Includes bibliographical references and index



A textbook for communications students that integrates the basic rules of science with the research procedures that follow those rules. Suitable for undergraduates and as a first research methods text for graduate students. Annotation copyright Book News, Inc. Portland, Or.


I. PHILOSOPHY OF SCIENCE, EMPIRICISM, AND THE SCIENTIFIC METHOD. 1. The Nature and Utility of Scientific Theory. 2. Elements of Scientific Theories: Concepts and Definitions. 3. Elements of Scientific Theories: Relationships. 4. Testing Hypotheses: Confounds and Controls. 5. Populations and Samples: The Principle of Generalization. II. THE BASIC TOOLS OF RESEARCH: SAMPLING, MEASUREMENT, DISTRIBUTIONS, AND DESCRIPTIVE STATISTICS. 6. Sampling. 7. Measurement. 8. Describing Data: Measures of Central Tendency and Dispersion. 9. Distributions: Population, Sample and Sampling Distributions. 10. Sampling Distributions and the Central Limit Theorem. 11. Describing Bivariate Relationships. 12. Testing Hypotheses. III. RESEARCH DESIGNS, SETTINGS, AND PROCEDURES. 13. Principles of Research Design. 14. Controlled Environments: Experimental Research. 15. Semi-Controlled Environments: Field Research. 16. Natural Environments: Observational Research. 17. Over-Time Research Designs. 18. Research Procedures. 19. Selecting Statistical Tests. 20. Qualitative Research. Appendix A: Table of Areas Under the Standard Normal Curve. Appendix B: Power Tables. Appendix C: Table of Chi Square. Appendix D: Table of t-Values. Appendix E: Table of F-values.

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