Doing media research : an introduction

Author(s)

Bibliographic Information

Doing media research : an introduction

Susanna Hornig Priest

Sage Publications, c1996

  • : cloth
  • : pbk

Available at  / 19 libraries

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Note

Includes bibliographical references (p. 235-236) and index

Description and Table of Contents

Description

Written in a straightforward and engaging style, this innovative textbook comprehensively explains both qualitative and quantitative methods used in communication research. To facilitate a thorough understanding of the purpose and theories behind the various methodological approaches, Doing Media Research is divided into four sections: Part One lays out the foundations of each approach; Part Two describes the types of research questions and data collection required; Part Three details a range of quantitative approaches; and Part Four examines qualitative methods. The author concludes with a discussion of special considerations for current media research, including international and intercultural perspectives and new media technology. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts.

Table of Contents

Introduction PART ONE: ROOTS: SOCIAL SCIENCE FOUNDATIONS A Philosophy of Social `Science' Anthropology and the Range of Human Experience Psychology and the Experimental Method Sociological Study of Organizations and Institutions PART TWO: DIGGING UP ANSWERS: ASKING QUESTIONS AND COLLECTING DATA Developing a Research Question Counting A Quantitative Methods Primer Interpreting Introducing Qualitative Methods PART THREE: TOOLBOX: QUANTITATIVE ANALYTICAL TECHNIQUES Describing a Data Set From Sample to Population Testing Hypotheses Explorations PART FOUR: COOKBOOK: ANALYZING QUALITATIVE DATA Qualitative Research Revisited Writing Descriptive Summaries PART FIVE: BRANCHING OUT: THE WIDER WORLD OF RESEARCH Research Horizons Writing the Research Report

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