Introduction to managerial economics

Author(s)

• Cassimatis, Peter J.

Bibliographic Information

Introduction to managerial economics

Peter Cassimatis

Routledge, 1996

• : hard
• : pbk

Note

Includes bibliographical references and index

Description and Table of Contents

Description

Written with an international perspective and providing a range of cases to illustrate the issues discussed, this text provides an introduction to the theory and practice of managerial economics. Highlighting the current context of increasing technological change and global market competition, the author links principles of economic analysis with the key areas of finance, production, marketing and management to develop a unified framework for economic decision making. The book is divided into five parts covering: the economic model of the firm; profitability analysis; long-range planning; decision and risk analysis; and the global economic environment. This text should be useful for students in managerial economics and related areas.

Table of Contents

• I. ECONOMIC MODEL OF THE FIRM: Revenue and Demand Analysis
• Production Costs Analysis
• Estimating Demand and Cost. II. PROFITABILITY ANALYSIS: Profit Maximization
• Market Structure and Competition
• Pricing Strategies. III. LONG-RANGE PLANNING: Business Forecasting
• Capital Budgeting
• Globalization of Capital Investments. IV. DECISION AND RISK ANALYSIS: Decisions Under Uncertainty
• Risk Analysis of Projects
• Decision Strategies. V. ECONOMIC ENVIRONMENT: Government and Business
• Globalization of Business.

by "Nielsen BookData"

Details

• NCID: BA27074340
• ISBN:
  • 0415127548
  • 0415127556
• LCCN: 95022195
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiv, 349 p.
• Size: 25 cm
• Classification:
  • LCC : HD30.22
  • DC20 : 338.5/024658
• Subject Headings:
  • LCSH : Managerial economics