Getting partnering right : how market leaders are creating long-term competitive advantage
Author(s)
Bibliographic Information
Getting partnering right : how market leaders are creating long-term competitive advantage
McGraw-Hill, c1996
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Note
Includes index
Description and Table of Contents
Description
The bestselling author of "Spin Selling" explains, demystifies and makes sense of the revolution that is taking place in supplier-customer relationships today; and redefines how to form locked-in, highly profitable relationships with customers.
Table of Contents
The Partnering Revolution.The Ingredients of Successful Partnerships.Impact: The Bottom Line.Intimacy: Beyond Transactional Relationships.Vision: The Guidance System for Partnering.Choosing Your Partners.Partnering with Other Suppliers.Putting It All Together.
by "Nielsen BookData"
