The new typography : a handbook for modern designers

書誌事項

The new typography : a handbook for modern designers

Jan Tschichold ; translated by Ruari McLean, with an introduction by Robin Kinross

(Weimar and now : German cultural criticism / Martin Jay and Anton Kaes, general editors, 8)

University of California Press, c1995

  • : hbk
  • : pbk

タイトル別名

Neue Typographie

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注記

Includes bibliographical references (p. 229-235)

内容説明・目次

巻冊次

: hbk ISBN 9780520071469

内容説明

Since its initial publication in Berlin in 1928, Jan Tschichold's "The New Typography" has been recognized as the definitive treatise on book and graphic design in the machine age. At once a key theoretical document of Central European modernism between the world wars and an invaluable source of working principles for the practicing designer, this classic work enjoys the reputation among book artists that Le Corbusier's "Toward a New Architecture" has long held among architects. The book's legendary renown is certain to increase with the long-overdue appearance of this first English translation, published in a form that reflects Tschichold's original typography and design. Ranging from theoretical discussions of typography in the age of photography and mechanical standardization to practical considerations in the design of business forms, "The New Typography" remains essential reading for designers, art historians, and all those concerned with the evolution of visual communication in the twentieth century.
巻冊次

: pbk ISBN 9780520071476

内容説明

This text is a theoretical document of Central European modernism between the World Wars and a source of working principles for the practising designer. This translation reflects Tschichold's original typography and design. It ranges from theoretical discussions of typography in the age of photography and mechanical standardization, to practical considerations in the design of business forms. The book should be of interest to designers, art historians, and all those concerned with the evolution of visual communication in the 20th century.

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詳細情報

  • NII書誌ID(NCID)
    BA27107610
  • ISBN
    • 0520071468
    • 0520071476
  • LCCN
    94020788
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 原本言語コード
    ger
  • 出版地
    Berkeley
  • ページ数/冊数
    xliv, 236 p.
  • 大きさ
    22 cm
  • 分類
  • 件名
  • 親書誌ID
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