The new typography : a handbook for modern designers
Author(s)
Bibliographic Information
The new typography : a handbook for modern designers
（Weimar and now : German cultural criticism / Martin Jay and Anton Kaes, general editors, 8）
University of California Press, c1995
- : hbk
- : pbk
- Other Title
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Neue Typographie
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Note
Includes bibliographical references (p. 229-235)
Description and Table of Contents
- Volume
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: hbk ISBN 9780520071469
Description
Since its initial publication in Berlin in 1928, Jan Tschichold's "The New Typography" has been recognized as the definitive treatise on book and graphic design in the machine age. At once a key theoretical document of Central European modernism between the world wars and an invaluable source of working principles for the practicing designer, this classic work enjoys the reputation among book artists that Le Corbusier's "Toward a New Architecture" has long held among architects. The book's legendary renown is certain to increase with the long-overdue appearance of this first English translation, published in a form that reflects Tschichold's original typography and design. Ranging from theoretical discussions of typography in the age of photography and mechanical standardization to practical considerations in the design of business forms, "The New Typography" remains essential reading for designers, art historians, and all those concerned with the evolution of visual communication in the twentieth century.
- Volume
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: pbk ISBN 9780520071476
Description
This text is a theoretical document of Central European modernism between the World Wars and a source of working principles for the practising designer. This translation reflects Tschichold's original typography and design. It ranges from theoretical discussions of typography in the age of photography and mechanical standardization, to practical considerations in the design of business forms. The book should be of interest to designers, art historians, and all those concerned with the evolution of visual communication in the 20th century.
by "Nielsen BookData"
