Model business plans for product businesses

著者

書誌事項

Model business plans for product businesses

William A. Cohen

Wiley, c1995

  • : cloth
  • : pbk

大学図書館所蔵 件 / 全5件

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注記

"Business plans for marketing a computer, publishing a newsletter, selling children's books, manufacturing foods, importing goods, opening a store, and more"--Cover

Companion book to the author's: Model business plans for service businesses

Includes bibliographical references and index

内容説明・目次

巻冊次

: pbk ISBN 9780471030287

内容説明

This title provides everything you need to write a complete, custom-designed business plan - and save yourself thousands of dollars. Smart entrepreneurs know that a clear, well-written business plan is absolutely essential to any new venture: it guides your first steps, helps you develop marketing strategies, and allows you to quickly seize new opportunities. What's more, a business plan is what you bring to investors to obtain financing. It has to be good - your success may depend on it. Yet, writing a business plan is one of the first and most difficult challenges facing most entrepreneurs. In fact, many pay consultants tens of thousands of dollars to prepare one. With this remarkable book you'll get expert guidance in writing a complete business plan, tailored to your specific needs. "Model Business Plans for Product Businesses" offers: professional, step-by-step advice on how to structure and write an outstanding plan, including all the essential components; 9 complete sample business plans for a broad cross-section of product businesses - computer sales, children's books, newsletter publishing, opening a store, and more - that you can adapt to your business; detailed instructions on defining the target market for the product, specific marketing plans for positioning and promoting the product, and financial projections, including estimated start-up costs, the "break-even point", required capital, projected revenue, and more; and, easy-to-use forms that help you complete your business plan.

目次

Business Plan for Orca Computer Systems. Business Plan for Baby's Cornucopia. Business Plan for Sneak Peek: A Student's Guide to University Courses. Business Plan for American Baby Food Company. Business Plan for Mudville Greeting Cards. Business Plan for Onyx Marketing Group. Business Plan for Mischa's Silverlake Cookies. Business Plan for Venchertech Industries, Inc. Business Plan for Compact Disc Store Specializing in Used CDs. Appendices. Index.
巻冊次

: cloth ISBN 9780471030300

内容説明

Writing a business plan is one of the most difficult challenges facing entrepreneurs. A thorough plan not only helps to develop marketing strategy, it is also used to obtain financing for the fledgling business. This guide provides sample business plans for a broad cross-section of product businesses - from greeting cards to exercise equipment sales. Each plan describes the target market for the product, the marketing plan, the specific strategy for positioning and promoting the product, and financial projections - including estimated start-up costs, required capital and projected revenue.

目次

  • Business Plan for Orca Computer Systems.
  • Business Plan for Baby's Cornucopia.
  • Business Plan for Sneak Peek: A Student's Guide to University Courses.
  • Business Plan for American Baby Food Company.
  • Business Plan for Mudville Greeting Cards.
  • Business Plan for Onyx Marketing Group.
  • Business Plan for Mischa's Silverlake Cookies.
  • Business Plan for Venchertech Industries, Inc.
  • Business Plan for Compact Disc Store Specializing in Used CDs.
  • Appendices.
  • Index.

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