Marketing operations

Author(s)

• Worsam, Mike
• Institute of Marketing

Bibliographic Information

Marketing operations

Mike Worsam

（The Marketing series）

Butterworth-Heinemann, 1995

Note

"Published on behalf of the Chartered Institute of Marketing."

"Advanced certificate syllabus"--Cover

Includes bibliographical references (p 378) and index

Details

• NCID: BA2711619X
• ISBN:
  • 0750619945
• LCCN: 95197447
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford ; Boston
• Pages/Volumes: 381 p.
• Size: 30 cm
• Classification:
  • LCC : HF5415
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA00527772