Marketing operations
著者
書誌事項
Marketing operations
（The Marketing series）
Butterworth-Heinemann, 1995
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注記
"Published on behalf of the Chartered Institute of Marketing."
"Advanced certificate syllabus"--Cover
Includes bibliographical references (p 378) and index
内容説明・目次
内容説明
Since 1994 there have been a number of changes to the Certificate in Marketing (CIM) examinations. This workbook is one of a series based on the CIM new syllabus, and designed to help the student with the underpinning knowledge needed. Examination hints and revision tips are provided. The approach is student centred with a variety of syllabus related activities, questions and definitions. Individual and group based activities are used to supplement the text. An emphasis has been placed on providing the student with the knowledge, understanding and the ability to apply it to realistic situations. Each chapter includes: chapter objectives; chapter tasks; study tips; practical examples to test knowledge; where to find out more; chapter summary; revision tips; examination hints.
目次
- Analysis of marketing opportunities, the basics
- the marketing planning process, an introduction
- marketing organization
- managing outside resources
- selected marketing applications, an overview
- legal, ethics and wider issues.
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