Marketing to generation X

Author(s)

• Ritchie, Karen

Bibliographic Information

Marketing to generation X

Karen Ritchie

Lexington Books, c1995

Note

Includes bibliographical references (p. 169-171) and index

Details

• NCID: BA27128461
• ISBN:
  • 0029265452
• LCCN: 94036209
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York ; Tokyo
• Pages/Volumes: xi, 177 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC20 : 658.8/348
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Young consumers
  • LCSH : Generation X