International marketing strategy
著者
書誌事項
International marketing strategy
（The CIM student workbook series, Marketing）（The Marketing series）
Butterworth-Heinemann, 1995
- 1997-98
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注記
Includes index
内容説明・目次
- 巻冊次
-
ISBN 9780750619875
内容説明
Since 1994 there have been a number of changes to the Certificate in Marketing (CIM) examinations. This workbook is one of a series based on the CIM new syllabus, and designed to help the student with the underpinning knowledge needed. Examination hints and revision tips are provided. The approach is student centred with a variety of syllabus related activities, questions and definitions. Individual and group based activities are used to supplement the text. An emphasis has been placed on providing the student with the knowledge, understanding and the ability to apply it to realistic situations. Each chapter includes: chapter objectives; chapter tasks; study tips; practical examples to test knowledge; where to find out more; chapter summary; revision tips; examination hints.
目次
- The environment
- information
- strategy
- product policy
- distribution policy
- pricing policy
- promotion policy
- planning and control
- mini-case studies.
- 巻冊次
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1997-98 ISBN 9780750635820
内容説明
This is an updated edition of the popular workbook, written to match the latest syllabus. It has been written for students studying the "International Marketing Strategy" module in the CIM Diploma; it is endorsed by Trevor Watkins, the CIM Chief Examiner, and contains sample exam questions. The layout of this text is lively and interactive. Each unit has the same structure with the intention of making learning easier and more consistent, and contains objectives, test tasks, practical examples and case studies. There are also questions to test the reader's knowledge, advice on where to find out more, a succinct chapter summary, and revision tips.
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