Strategic marketing management : planning and control, analysis and decision

著者

• Fifield, Paul
• Gilligan, Colin
• Chartered Institute of Marketing

書誌事項

Strategic marketing management : planning and control, analysis and decision

Paul Fifield and Colin Gilligan

（The CIM workbook series, Marketing）（The Marketing series）

Butterworth-Heinemann, 1995

注記

Includes index

'Published on behalf of the Chartered Institute of Marketing.'

'Diploma syllabus'

詳細情報

• NII書誌ID(NCID): BA27128938
• ISBN:
  • 0750619902
• LCCN: 95186741
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Oxford ; Boston
• ページ数/冊数: xvii, 317 p.
• 大きさ: 29 cm
• 分類:
  • LCC : HF5415.13
  • DC20 : 658.8
• 件名:
  • LCSH : Marketing -- Management
  • LCSH : Strategic planning
  • LCSH : Marketing -- Decision making
• 親書誌ID:
  • BA27128949
  • BA00527772