Publicity and public relations
著者
書誌事項
Publicity and public relations
（Barron's business library）
Barron's, c1990
大学図書館所蔵 件 / 全8件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references (p. 219-220) and index
内容説明・目次
内容説明
How can publicity help increase your business sales and profits? How can you keep your public relations expenditures cost effective? Here are the answers to these questions, as well as expert advice on creating news-worthy stories connected with your business, establishing effective media contacts, and handling publicity if your company enters a crisis situation. Author Dorothy I. Doty shows how publicity and public relations have become vital aspects of modern business -- and she also demonstrates how to use them to your best advantage.
「Nielsen BookData」 より