Advances in relationship marketing

Author(s)

• Payne, Adrian

Bibliographic Information

Advances in relationship marketing

edited by Adrian Payne

（The Cranfield management series）

Kogan Page, 1995

Note

Includes bibliographical references and index

Details

• NCID: BA27179087
• ISBN:
  • 074941636X
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: 286 p.
• Size: 24 cm
• Classification:
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA2643214X