Rejuvenating the mature business : the competitive challenge
著者
書誌事項
Rejuvenating the mature business : the competitive challenge
Routledge, 1996, c1994
2nd ed
- : pbk
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注記
"First published 1992 by Routledge. Reprinted 1993. Second edition first published in the USA in 1994 by Harvard Business School Press and first published in paperback in Great Britain in 1996 by Routledge"--T.p. verso
Includes bibliographical references (p. 263-271) and index
内容説明・目次
内容説明
Providing an approach to corporate strategy, this study calls into question many of the leading theories in strategic management. Instead of emphasizing the decline of industries or economic sectors when explaining business success or failure, the authors place the individual enterprise itself at centre stage and show how particular businesses and management teams can achieve significant turn-around even in the most hostile environments. They demonstrate how innovative managers have built entrepreneurial organizations through experimentation, imagination and skill enhancement at all levels.
目次
- Maturity is a state of mind
- the firm matters more than the industry
- strategic innovation
- creative scope
- the entrepreneurial organization
- the crescendo model of rejuvenation
- reduce complexity, start initiatives
- shape the collective effort
- maintaining momentum.
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