Rejuvenating the mature business : the competitive challenge

書誌事項

Rejuvenating the mature business : the competitive challenge

Charles Baden-Fuller and John Stopford

Routledge, 1996, c1994

2nd ed

  • : pbk

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注記

"First published 1992 by Routledge. Reprinted 1993. Second edition first published in the USA in 1994 by Harvard Business School Press and first published in paperback in Great Britain in 1996 by Routledge"--T.p. verso

Includes bibliographical references (p. 263-271) and index

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