Innovation & creativity
著者
書誌事項
Innovation & creativity
（The fast-track MBA series）
Kogan Page, 1995
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注記
"Published in association with AMED"
内容説明・目次
内容説明
Innovation and creativity are the lifeblood of most businesses, but unlocking the potential of the innovative ability of an organization can be a difficult process. Containing tools and case studies, this book is a guide to introducing innovation and creativity into businesses. The text shows how to establish environments that encourage creativity; generate solutions from new ways of thinking; set up conditions that improve the chances of success; run structured innovation programmes; and use customers and external sources to create new perspectives.
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