Strategic brand management : new approaches to creating and evaluating brand equity

Author(s)

Bibliographic Information

Strategic brand management : new approaches to creating and evaluating brand equity

Jean-Noël Kapferer ; [translated by Philip Gibbs]

Kogan Page, 1995 , c1992

  • : pbk

Available at  / 5 libraries

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Note

Translated from the French

Details

  • NCID
    BA2718249X
  • ISBN
    • 0749416335
  • Country Code
    uk
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Original Language Code
    fre
  • Place of Publication
    London
  • Pages/Volumes
    230 p.
  • Size
    24 cm
  • Classification
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