Strategic marketing management cases

Author(s)

• Cravens, David W.
• Lamb, Charles W.
• Crittenden, Victoria Lynn

Bibliographic Information

Strategic marketing management cases

David W. Cravens, Charles W. Lamb, Jr, Victoria L. Crittenden

（The Irwin series in marketing）

Irwin, c1996

5th ed

Note

Includes bibliographical references and index

Description and Table of Contents

Description

Focusing on the major decision-making challenges facing marketing managers in the late 1990s, this text's cases include a broad range of companies. It reflects marketing management priorities: market orientation, growth strategies, and target market strategies.

Table of Contents

• Part 1 Marketing overview: Coca-Cola (Japan) Company
• Battered Women Fighting Back!
• California Valley Wine Company
• MRBS Corporation
• The Metropolitan Museum of Art
• Dairy Breeders International Inc. Part 2 Market orientation: Navistar International Transportation
• Rogers, Nagel, Langhart (RNLPC) Architects and Planners
• Quality Plastics International
• Bancomext
• Food Lion Inc
• Ohmeda Monitoring Systems. Part 3 Growth strategies: Golden Valley Microwave Foods Inc
• Blockbuster Entertainment Corporation
• Metropol Base-Fort Security group
• Angostura Bitters Inc
• American Greetings
• The Faith Mountain Company. Part 4 Target market strategies: Amtech Corporation
• Highlights for Children Inc
• LA Gear Inc
• Bateson Battery Chargers
• LoJack Corporation
• Algonquin Power and Light Company.

by "Nielsen BookData"

Details

• NCID: BA27188259
• ISBN:
  • 0256136890
• LCCN: 95012120
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, IL
• Pages/Volumes: xvi, 715 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC20 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Case studies
• Parent Bibliography ID:
  • BA0019742X