Strategic marketing management cases

Author(s)

Bibliographic Information

Strategic marketing management cases

David W. Cravens, Charles W. Lamb, Jr, Victoria L. Crittenden

（The Irwin series in marketing）

Irwin, c1996

5th ed

Available at  / 14 libraries

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Note

Includes bibliographical references and index

Related Books： 1-1 of 1

Details

  • NCID
    BA27188259
  • ISBN
    • 0256136890
  • LCCN
    95012120
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Homewood, IL
  • Pages/Volumes
    xvi, 715 p.
  • Size
    24 cm
  • Classification
  • Subject Headings
  • Parent Bibliography ID
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