Strategic marketing management cases
Author(s)
Bibliographic Information
Strategic marketing management cases
(The Irwin series in marketing)
Irwin, c1996
5th ed
Available at 14 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references and index
Description and Table of Contents
Description
Focusing on the major decision-making challenges facing marketing managers in the late 1990s, this text's cases include a broad range of companies. It reflects marketing management priorities: market orientation, growth strategies, and target market strategies.
Table of Contents
- Part 1 Marketing overview: Coca-Cola (Japan) Company
- Battered Women Fighting Back!
- California Valley Wine Company
- MRBS Corporation
- The Metropolitan Museum of Art
- Dairy Breeders International Inc. Part 2 Market orientation: Navistar International Transportation
- Rogers, Nagel, Langhart (RNLPC) Architects and Planners
- Quality Plastics International
- Bancomext
- Food Lion Inc
- Ohmeda Monitoring Systems. Part 3 Growth strategies: Golden Valley Microwave Foods Inc
- Blockbuster Entertainment Corporation
- Metropol Base-Fort Security group
- Angostura Bitters Inc
- American Greetings
- The Faith Mountain Company. Part 4 Target market strategies: Amtech Corporation
- Highlights for Children Inc
- LA Gear Inc
- Bateson Battery Chargers
- LoJack Corporation
- Algonquin Power and Light Company.
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