Strategic marketing management cases
著者
書誌事項
Strategic marketing management cases
（The Irwin series in marketing）
Irwin, c1996
5th ed
大学図書館所蔵 件 / 全14件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Focusing on the major decision-making challenges facing marketing managers in the late 1990s, this text's cases include a broad range of companies. It reflects marketing management priorities: market orientation, growth strategies, and target market strategies.
目次
- Part 1 Marketing overview: Coca-Cola (Japan) Company
- Battered Women Fighting Back!
- California Valley Wine Company
- MRBS Corporation
- The Metropolitan Museum of Art
- Dairy Breeders International Inc. Part 2 Market orientation: Navistar International Transportation
- Rogers, Nagel, Langhart (RNLPC) Architects and Planners
- Quality Plastics International
- Bancomext
- Food Lion Inc
- Ohmeda Monitoring Systems. Part 3 Growth strategies: Golden Valley Microwave Foods Inc
- Blockbuster Entertainment Corporation
- Metropol Base-Fort Security group
- Angostura Bitters Inc
- American Greetings
- The Faith Mountain Company. Part 4 Target market strategies: Amtech Corporation
- Highlights for Children Inc
- LA Gear Inc
- Bateson Battery Chargers
- LoJack Corporation
- Algonquin Power and Light Company.
「Nielsen BookData」 より