Strategic management : concepts and cases
著者
書誌事項
Strategic management : concepts and cases
Prentice Hall, c1996
3rd ed
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注記
Also issued in two separate volumes under titles: Strategic management : concepts and Strategic management : cases
Includes bibliographical references and index
内容説明・目次
内容説明
This text integrates the most recent academic theory with current business practices in strategic management. Illustrating concepts with examples from some of today's global organizations, it features a diverse selection of applications-oriented and thought-provoking cases that put the theories in a real-world perspective for students. Forty one diverse cases highlight decision-making situations - cases are organized by goods, services, international, small business, not-for-profit, and social responsibility and ethics which include discussions on key current topics, such as corporate governance, corporate restructuring, reconfiguring/re-engineering, and horizontal structure. The text is also available in split editions - "Strategic Management: Concepts" and "Strategic Management: Cases." This book draws insight from all business disciplines as well as disciplines from the social sciences which have contributed to the study of strategic management.
目次
THE CONCEPTS AND TECHNIQUES OF STRATEGIC MANAGEMENT. Introduction to Strategic Management. Environmental Opportunities and Threats. Organizational Direction - Mission and Goals. Corporate-Level Strategies. Portfolio Management and Corporate-Level Strategy Issues. Business Unit Strategies. Functional Strategies. Strategy Implementation: Organizational Structure. Strategy Implementation - Leadership, Power, and Organizational Culture. Strategic Control. Strategic Management and the World Marketplace. Strategic Management in Not-for-Profit Organizations. CASES IN STRATEGIC MANAGEMENT. Strategic Management Case Analysis. STRATEGIC MANAGEMENT OF GOODS PRODUCERS. Case 1. Clearly Canadian Beverage Corporation - Frank J. Fish. Case 2. Compaq Computer Corporation - Ronald J. Salazar. Case 3. Celestial Seasonings: Teas More Tastefully Done - Larry R. Watts, Kurt Whiting, William T. Jackson. Case 4. The Swatch in 1993 - Arieh A. Ullmann. Case 5. L.A. Gear, Inc. - A.J. Almaney, Quintin Green, Steven Slotkin, Heather Speer. Case 6. Ford Gambles On Jaguar - Mike Davies, Marilyn Helms. Case 7. Saturn Corporation: American Automobile Manufacturing in Transition - John A. Parnell, Michael L. Menafee. Case 8. Hartmarx Corporation - A.J. Almaney, Ned Reidy, Bob Rueth. Case 9. Lucy Ayi-Valentine, President of Marretti Perfumes - Julius S. Brown, Matthew G. Griffen. Case 10. K & W Products - Thomas J. Dudley, Ralph J. McLarango. STRATEGIC MANAGEMENT OF PRODUCERS OF SERVICES. Case 11. Kentucky Fried Chicken and the Global Fast- Food Industry -Jeffrey A. Krug, W. Harvey Hegarty. Case 12. Takeover in the Fast-Food Business: The Chicken Wars (A) - Claire J. Anderson, Caroline M. Fisher. Case 13. Takeover in the Fast-Food Business: The Chicken Wars (B) - Claire J. Anderson, Caroline M. Fisher. Case 14. Takeover in the Fast-Food Business: The Chicken Wars (C) - Claire J. Anderson, Caroline M. Fisher. Case 15. Dakota Minnesota & Eastern: A Regional Railroad -Paul R. Reed, Carol J. Cumber. Case 16. QVC Networks, Inc. - Patricia Feltes, Dan Kopp, Lois Shufeldt. Case 17. Food Lion Comes To Tulsa..."Hello, I'm Diane Sawyer" - Joseph Wolfe. Case 18. Global Marine Inc.: A Company's Search For Survival - James W. Clinton. Case 19. Arthur Andersen & Company - Kamalesh Kumar, Charles Seymore. Case 20. Service Corporation International: Digging For High Profits - Ronald J. Salazar. Case 21. Browining-Ferris Industries -Ronald Blasick, Clayton Clements, Ronald Earl. Case 22. McCoy Enterprises Incorporated -James Blasick, Clayton Clements, Ronald Earl. STRATEGIC MANAGEMENT AND THE WORLD MARKETPLACE. Case 23. The Privatization of the Siauliai Factory of Nonwoven Fabrics - Robert P. Vichas. Case 24. John Labatt Limited And Birra Moretti - Arthur Sharplin. Case 25. Pizzas En Ciudad Juarez? A U.S. Franchise Debates Expansion in Mexico - Wilke D. English, Jo Willems, John Ross. Case 26. The Morgan Motor Car Company: The Last of the Great Independents - Peter G.
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