Assignments in leisure and tourism for GNVQ

著者

    • Ward, John

書誌事項

Assignments in leisure and tourism for GNVQ

John Ward

Stanley Thornes, 1993

  • Book 1

タイトル別名

GNVQ leisure and tourism : assignments

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内容説明・目次

内容説明

This is the first of two books written specifically for GNVQ courses in Leisure and Tourism, and based closely on the GNVQ specification. The books are also suitable for City & Guilds and BTEC courses in Travel, Business, and Leisure and Tourism, as well as GCSE Tourism. Each assignment begins with an explanation of what will be learnt and relates this to the requirements of the GNVQ. The tasks start simply and progress to more complex analytical activities, including analyzing statistics, reading maps, planning leisure and sports events, and writing reports using word-processing skills.

目次

  • Part 1 Investigating the leisure and tourism industry: what is leisure and tourism?
  • interpreting statistics
  • leisure, tourism and demographic change
  • the economic impact of sport
  • career opportunities
  • employment in leisure and tourism - EC directives
  • the future of tourism in the countryside
  • responding to different customer groups
  • Swindon - tourism and the local economy
  • the National Trust - sources of funding
  • raising finance for projects. Part 2 Maintaining health, safety and security: health and safety - Chessington World of Adventures
  • health and safety - caves open to the public
  • injury risks in the catering industry
  • health and safety legislation - legionnaire's disease
  • the work of an EHO
  • preventing business crime
  • inflatable play equipment - user safety
  • activity holidays - customer safety
  • using technology to improve security
  • preventing theft in the hospitality industry
  • security training for staff - Thorpe Park. Part 3 Providing customer care: welcoming overseas visitors
  • museums and galleries - looking after the public
  • customers with special needs - wheelchair access
  • customer care - staff appearance
  • customer care - price and quality
  • customer care techniques
  • dealing with customer complaints
  • customer relations - the importance of body language
  • constructing customer questionnaires
  • American Express (Travel-Related Services division) - evaluating customer care. Part 4 Marketing in leisure and tourism: satisfying the visitor - market research
  • marketing tourism - information technology
  • marketing "A Day at the Wells"
  • predicting leisure markets
  • marketing national parks
  • presenting marketing plans for new products
  • Beaulieu - marketing an attraction
  • advertising
  • advertising law and codes.

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