Business marketing : an interaction and network perspective

Author(s)

• Moller, Kristian
• Wilson, David T.

Bibliographic Information

Business marketing : an interaction and network perspective

edited by Kristian Möller and David Wilson

Kluwer Academic Publishers, c1995

Note

Includes bibliographical references and index

Details

• NCID: BA27233896
• ISBN:
  • 0792395042
• LCCN: 94029887
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xvii, 635 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.1263
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Industrial marketing
  • LCSH : Industrial marketing -- Management
  • LCSH : Strategic alliances (Business)