Cross-cultural design : communicating in the global marketplace
著者
書誌事項
Cross-cultural design : communicating in the global marketplace
Thames & Hudson, c1995
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Cross-Cultural Design is the first book to examine the challenges and rewards experienced by the world's leading communication professionals when handling assignments outside their own cultures. The solutions to these marketing problems are documented here in 309 stunning full-colour images, accompanied by the creators' provocative descriptions of their setbacks, triumphs and discoveries.The works shown range from designs for advertisements, corporate identity programmes, annual reports, films, packages, books, magazines, posters and signage to currency, postage stamps and environmental graphics. Among clients represented are banks, print media, software companies, airlines, governments and manufacturing firms.This anthology is introduced by Henry Steiner's stimulating essay "Spam Sushi and Chameleons", which articulates the issues and provides conceptual ideas for succeeding in the global marketplace. In the pages that follow, the work of such outstanding professionals as Saul Bass, Walter Bernard, Ken Cato, Ivan Chermayeff, Joe Duffy, Alan Fletcher, Dan Friedman, Milton Glaser, Eiko Ishioka, Tibor Kalman, Clement Mok, Erik Spiekermann and Henry Wolf is illustrated and discussed.
This unique volume also includes much practical information, a contributors' directory, an extensive bibliography and a thorough index.Cross-Cultural Design will be welcomed as both a thought-provoking exploration of international design and an invaluable reference source for designers, advertising agencies, marketing professionals, business corporations, scholars and students.
目次
- Part 1 A cross-cultural portrait: essay - chameleons and spam sushi
- iconography
- typography symbolism
- split imagery
- ideography. Part 2 A cross-cultural anthology: focusing on the work of 39 companies or individuals including - Saul Bass, Cato Design, Seymour Chwast, the Duffy Design Group, Milton Glaser, International Herald Tribune, Eiko Ishioka, James Miho, Helmut Schmid, Wang Min, Wei Yew, Maxim Zhukov. Appendix 1: when visisting a foreign country. Appendix 2: contributor directory.
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