Essentials of statistics in marketing

Author(s)

• Greensted, C. S
• Jardine, Andrew Kennedy Skilling
• Macfarlane, John D
• Institute of Marketing
• Communication Advertising and Marketing Education Foundation

Bibliographic Information

Essentials of statistics in marketing

C.S. Greensted, A.K.S. Jardine, J.D. Macfarlane

（The marketing series）

Heinemann [for] the Institute of Marketing and the CAM Foundation, 1978

2nd ed

Note

With answers

Bibliography: p. 243-245

Includes index

Details

• NCID: BA27261745
• ISBN:
  • 0434908878
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xi, 257 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC18 : 519.5/02/4658
• Subject Headings:
  • PRECIS : Statistical mathematics For marketing
  • LCSH : Marketing -- Statistical methods
• Parent Bibliography ID:
  • BA22993757