The emerging market of China's computer industry
著者
書誌事項
The emerging market of China's computer industry
Quorum Books, 1995
大学図書館所蔵 全18件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references (p. [187]-189) and index
内容説明・目次
内容説明
By the year 2000, annual sales of computer products to China may well reach $15-18 billion, making China one of the largest computer markets in the world. At the same time, China's own computer industry is expected to become world-class and internationally competitive. How this will come about, the market and economic trends that are presently developing, and the opportunities they present for Western businesses are explored here by two insiders, offering not only useful analysis but hands-on guidance to the ways in which China's computer market works. With an appendix listing more than 500 of the most important Chinese computer companies, industrial and professional organizations, and related consulting and law firms, the book will be essential reading for computer industry management and top sales executives, and for investment bankers and others with important stakes in the China market.
China's computer market is not easy to enter. The key to doing so, according to the authors, is to understand not only China's unique historical, cultural, and environmental factors that condition the way business is done there, but the way Chinese businesspeople think and act. China is a low-income and transitional economy, much different from Japanese and other Asian economies, and incentives and price structures are distorted and the rules of the game are not clearly written. The legal infrastructure is incomplete, and laws are not rigorously enforced. Using the latest data available only from local Chinese sources, Zhang and Wang dissect the Chinese computer market in terms that Westerners can understand and relate to: its opportunities, but also its risks. Academics teaching and studying international business, marketing, and investment will also benefit from the authors' insights.
目次
Figures and Tables Preface China's Computer Industry: Past, Present, and Future An Overview: Background on the Economy and the Industry The Hardware Market Software Market Overview Characteristics of the Software Market How to Access China's Computer Market Major Players and Major Opportunities in the 1990s Strategic Decision Making Business Operations The Business Environment in China Appendix I: China's Computer Companies and Organizations Appendix II: Central Government Agencies Bibliography Index
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