Advertising and popular culture

著者

• Fowles, Jib

書誌事項

Advertising and popular culture

Jib Fowles

（Foundations of popular culture, v. 5）

Sage Pub., c1996

• : pbk

注記

Includes bibliographical references and index

収録内容

• Energizers
• Origins
• Flagrant criticisms
• The dynamics behind the advertisement
• The dynamics of popular culture
• Exchanges
• The surface of the advertisement, composed and consumed
• Deciphering advertisements
• Mixed receptions
• The project of the self
• In perspective

詳細情報

• NII書誌ID(NCID): BA27307143
• ISBN:
  • 0803954824
  • 0803954832
• LCCN: 95041754
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Thousand Oaks, Ca.
• ページ数/冊数: xviii, 278 p.
• 大きさ: 22 cm
• 分類:
  • LCC : HF5805
  • DC20 : 659.1/042/0973
• 件名:
  • LCSH : Advertising -- Social aspects -- United States
  • LCSH : Popular culture -- United States
• 親書誌ID:
  • BA17177165