Advertising and popular culture

Author(s)

• Fowles, Jib

Bibliographic Information

Advertising and popular culture

Jib Fowles

（Foundations of popular culture, v. 5）

Sage Pub., c1996

• : pbk

Note

Includes bibliographical references and index

Contents of Works

• Energizers
• Origins
• Flagrant criticisms
• The dynamics behind the advertisement
• The dynamics of popular culture
• Exchanges
• The surface of the advertisement, composed and consumed
• Deciphering advertisements
• Mixed receptions
• The project of the self
• In perspective

Details

• NCID: BA27307143
• ISBN:
  • 0803954824
  • 0803954832
• LCCN: 95041754
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Thousand Oaks, Ca.
• Pages/Volumes: xviii, 278 p.
• Size: 22 cm
• Classification:
  • LCC : HF5805
  • DC20 : 659.1/042/0973
• Subject Headings:
  • LCSH : Advertising -- Social aspects -- United States
  • LCSH : Popular culture -- United States
• Parent Bibliography ID:
  • BA17177165