Contemporary advertising

Author(s)

Bibliographic Information

Contemporary advertising

William F. Arens with the editorial collaboration of Jack J. Whidden

（The Irwin series in marketing）

Irwin, c1996

6th ed

Available at  / 11 libraries

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Note

Includes four pages of color tranparencies

Includes bibliographical references and index

Related Books： 1-1 of 1

Details

  • NCID
    BA27351134
  • ISBN
    • 0256182574
  • LCCN
    95033468
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Chicago
  • Pages/Volumes
    1 v. (various pagings)
  • Size
    29 cm
  • Classification
  • Subject Headings
  • Parent Bibliography ID
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