Consumer culture and TV programming
著者
書誌事項
Consumer culture and TV programming
（Critical studies in communication and in the cultural industries）
Westview Press, 1995
- : pbk
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注記
Bibliographical references: p. 283-293
Includes index
内容説明・目次
- 巻冊次
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ISBN 9780813315416
内容説明
This study addresses the question of the political and cultural environment that provides for the phenomenon of the corporate shaping of the mass media. It discusses and analyzes the impact of the consumer imperative on television, and the psychology of consumer culture.
- 巻冊次
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: pbk ISBN 9780813315423
内容説明
To what extent does the advertising industry control what we see on TV? What is the political and cultural environment that provides for the phenomenon of the corporate shaping of the mass media?Robin Andersen addresses these questions, which ultimately intertwine with the very concept of democracy: How can citizens participate in political culture when the information they receive through their mass media is molded by corporate and commercial demands? She discusses and analyzes the impact of the consumer imperative on popular news and TV programs and talk shows, the psychology of consumer culture, the differing narratives of the 1992 presidential election, how representations of the Gulf War resembled advertisements, and the overall escalating commercial imperative of the mass media. Andersen has done a splendid job of accessibly presenting to mass audiences and students a subject of enormous gravitythe steady penetration of marketing and advertising strategies into the very fabric of both news and entertainment television.
目次
* Introduction * Advertising, Economics, and the Media * The Producers and Consumers of Nikes and Other Products.... Emotional Ties That Bind: Focus Groups, Psychoanalysis, and Consumer Culture * Postmodern Theory and Consumer Culture * Thirtysomething, Lifestyle Consumption, and Therapy * The Television Talk Show: From Democratic Potential to Pseudotherapy * Cops on the Night Beat * Advertising and the Persian Gulf War * Democratic Talk-Show Strategies and the Competing Narratives of the 1992 Presidential Election * Conclusion: The Commercial Politics of Postmodern Television
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