Strategy in advertising : matching media and messages to markets and motivations

Author(s)

• Bogart, Leo

Bibliographic Information

Strategy in advertising : matching media and messages to markets and motivations

Leo Bogart

NTC Business Books, c1996

3rd ed

Note

Includes bibliographical references and index

Details

• NCID: BA27366051
• ISBN:
  • 0844230146
• LCCN: 95011297
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lincolnwood, Ill.
• Pages/Volumes: xxi, 374 p.
• Size: 24 cm
• Classification:
  • LCC : HF5821
  • DC20 : 659.1
• Subject Headings:
  • LCSH : Advertising