Cases in product management

Author(s)

• Quelch, John A.

Bibliographic Information

Cases in product management

John A. Quelch

（The Irwin series in marketing）

Irwin, c1995

Note

Includes bibliographical references and index

• NCID: BA27366947
• ISBN:
  • 0256163472
• LCCN: 94014311
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: xi, 562 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.15
  • DC20 : 658.5
• Subject Headings:
  • LCSH : Product management -- Cases studies
  • LCSH : New products -- Marketing -- Case studies
• Parent Bibliography ID:
  • BA0019742X