Developing a balanced marketing information system

Author(s)

• Montgomery, David B.

Bibliographic Information

Developing a balanced marketing information system

by David B. Montgomery

（Report / Marketing Science Institute, no. 70-111）

Marketing Science Institute, 1970

Note

Bibliography: p. 23-25

• NCID: BA27374220
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: iii, 26 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951