Strategic retail management : text and cases
Author(s)
Bibliographic Information
Strategic retail management : text and cases
South Western College Pub., c1996
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
This work on the retailing firm is written from the perspective of senior management.
Table of Contents
- Positioning
- retail marketing
- managing the organization
- choosing the retail location
- expansion strategies
- home shopping.
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