Strategic retail management : text and cases
著者
書誌事項
Strategic retail management : text and cases
South Western College Pub., c1996
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This work on the retailing firm is written from the perspective of senior management.
目次
- Positioning
- retail marketing
- managing the organization
- choosing the retail location
- expansion strategies
- home shopping.
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