Interactive marketing : the future present

著者

• Forrest, Edward
• Mizerski, Richard
• American Marketing Association

書誌事項

Interactive marketing : the future present

Edward Forrest, Richard Mizerski, editors

NTC Business Books , American Marketing Association, c1996

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Contributors from the professional and marketing communities offer practical advice on developing marketing strategies for new interactive media, media tactics and techniques in the interactive age, and data collection and analysis and research strategies. Topics include interactive kiosks in the r

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA27397419
• ISBN:
  • 0844234265
• LCCN: 95011305
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Lincolnwood, IL,Chicago, IL
• ページ数/冊数: xxiii, 390 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415.1264
  • DC20 : 658.8/4
• 件名:
  • LCSH : Interactive marketing