Marketing channels
著者
書誌事項
Marketing channels
（The Prentice-Hall series in marketing）
Prentice Hall, c1996
5th ed
- : hbk
- : pbk
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注記
Includes bibliographical references and indexes
内容説明・目次
- 巻冊次
-
: hbk ISBN 9780132058650
内容説明
The Fifth Edition of Marketing Channels shows readers how to design, develop and maintain effective relationships among channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference. It emphasizes strategies for planning, organizing and controlling the alliances among the institutions, agencies and in-house units that bring products and services to market. The text focuses on the way in which marketing channels can provide customer service both for the end-users they serve and the organizations that comprise them.
目次
I. An Overview. Marketing Channels: Structure, Functions and Relationships. II. Channel Structure Retailing: Critical Elements and Strategic Issues. Channel Intermediaries: Wholesaling. Logistics of Distribution: Structure and Strategy. III. Channel Design and Planning. Channel Planning: Designing Channel Systems. Organizational Patterns in Marketing Channels. IV. Channel Management. Managing Marketing Channels. Marketing Channel Policies and Potential Legal Constraints. Information Systems and Channel Management. Assessing Marketing Channel Performance. V. International Dimensions. International Marketing Channels.
- 巻冊次
-
: pbk ISBN 9780132427937
内容説明
This fifth edition of "Marketing Channels" shows students how to maintain effective relationships among channel members and how to achieve sustainable competitive advantage by using both strategic and managerial frames of reference. It emphasizes strategies for planning, organizing and controlling the alliances among the institutions, agencies and in-house units that bring products and services to market. The text focuses on the way in which marketing channels can provide customer service - both for the end-users they serve and the organisations that comprise them.
目次
I. An Overview. Marketing Channels: Structure, Functions and Relationships. II. Channel Structure Retailing: Critical Elements and Strategic Issues. Channel Intermediaries: Wholesaling. Logistics of Distribution: Structure and Strategy. III. Channel Design and Planning. Channel Planning: Designing Channel Systems. Organizational Patterns in Marketing Channels. IV. Channel Management. Managing Marketing Channels. Marketing Channel Policies and Potential Legal Constraints. Information Systems and Channel Management. Assessing Marketing Channel Performance. V. International Dimensions. International Marketing Channels.
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