Strategic marketing for nonprofit organizations

Author(s)

• Kotler, Philip
• Andreasen, Alan R.

Bibliographic Information

Strategic marketing for nonprofit organizations

Philip Kotler, Alan R. Andreasen

Prentice Hall, c1996

5th ed

Note

Includes index

Details

• NCID: BA27440380
• ISBN:
  • 0132325470
• LCCN: 95040725
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: vii, 632 p.
• Size: 25 cm
• Classification:
  • NDC9 : 675
  • LCC : HF5415
  • DC20 : 658.8
  • NDC8 : 335.7
• Subject Headings:
  • LCSH : Nonprofit organizations -- Marketing