Parties and their members : organizing for victory in Britain and Germany
著者
書誌事項
Parties and their members : organizing for victory in Britain and Germany
（Comparative European politics）
Oxford University Press, 1996
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注記
Includes bibliographical references (p. [245]-269) and index
内容説明・目次
内容説明
Why would parties continue to care about membership enrollment in an age of television campaigning and direct-mail fundraising? To answer this question, Parties and their Members traces organizing strategies employed by British and German membership parties during the past half century. Using careful analysis of historical records and interviews with party officials, the author shows that party organizers have reacted to technological and social
developments by modifying their ideas about how members can help parties achieve their goals.
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