Consumer behavior and marketing strategy

Author(s)

• Peter, J. Paul
• Olson, Jerry C. (Jerry Corrie)

Bibliographic Information

Consumer behavior and marketing strategy

J. Paul Peter, Jerry C. Olson

（The Irwin series in marketing）

Irwin, c1996

4th ed

Note

Originally published as: Consumer behavior: marketing strategy perspectives, 1987

Includes bibliographical references (p. 661-705) and indexes

Details

• NCID: BA27507029
• ISBN:
  • 0256139040
• LCCN: 95022713
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: xxvii, 738 p.
• Size: 24 cm
• Classification:
  • NDC9 : 675.2
  • LCC : HF5415.3
  • DC20 : 658.8/342
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA0019742X