The new corporate activism : harnessing the power of grassroots tactics for your organization

書誌事項

The new corporate activism : harnessing the power of grassroots tactics for your organization

Edward A. Grefe, Martin Linsky

McGraw-Hill, c1995

  • : hard : alk. paper

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注記

Includes index

内容説明・目次

内容説明

This "how-to" public relations manual on building an effective corporate affairs programme also reports on the successful strategies (and mistakes) of leading companies. It focuses on global markets and how to effect change in legislation overseas.

目次

  • Get ready - do you have an attitude?
  • get set - a strategic approach
  • go - tactics for success
  • hang in there - a survival kit for the 21st century.

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