The new corporate activism : harnessing the power of grassroots tactics for your organization
著者
書誌事項
The new corporate activism : harnessing the power of grassroots tactics for your organization
McGraw-Hill, c1995
- : hard : alk. paper
大学図書館所蔵 件 / 全4件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes index
内容説明・目次
内容説明
This "how-to" public relations manual on building an effective corporate affairs programme also reports on the successful strategies (and mistakes) of leading companies. It focuses on global markets and how to effect change in legislation overseas.
目次
- Get ready - do you have an attitude?
- get set - a strategic approach
- go - tactics for success
- hang in there - a survival kit for the 21st century.
「Nielsen BookData」 より