Presidential campaign discourse : strategic communication problems

著者

    • Kendall, Kathleen E.

書誌事項

Presidential campaign discourse : strategic communication problems

edited by Kathleen E. Kendall

（SUNY series in human communication processes）

State University of New York Press, c1995

  • : pbk

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

Communication problems faced by presidential candidates in modern elections are examined from a variety of perspectives. The book focuses on the decisions candidates must make about political discourse, such as the speeches, interviews, debates, and ads which make up national campaigns, and the media reporting of these messages. The contributors include Frederick J. Antczak, Sandra Bauman, Paul E. Corcoran, Suzanne M. Daughton, Gail Fairhurst, Richard Gregg, Susan Herbst, Montague Kern, Kathleen E. Kendall, Joshua Meyrowitz, Diana Owen, Marilyn Roberts, Craig A. Smith, Mary E. Stuckey, Jimmie Trent, Judith Trent, and Ron Wendt.

目次

Preface Acknowledgments 1. The Problem of Beginnings in New Hampshire: Control over the Play Kathleen E. Kendall 2. The Problem of Getting on the Media Agenda: A Case Study in Competing Logics of Campaign Coverage Joshua Meyrowitz 3. The Incumbent and His Challengers: The Problem of Adapting to Prevailing Conditions Jimmie D. Trent and Judith S. Trent 4. Looking for "The Vision Thing": The Rhetoric of Leadership in the 1992 Presidential Election Ronald F. Wendt and Gail T. Fairhurst 5. The Battle of Issues and Images: Establishing Interpretive Dominance Mary E. Stuckey and Frederick J. Antczak 6. The Debate Challenge: Candidate Strategies in the New Media Age Diana Owen 7. The Question of a Return to Basic American Values: "My Mother and Winston Churchill" in the Heroic Narratives of Ross Perot's Infomercials Montague Kern 8. Political Advertising: Strategies for Influence Marilyn S. Roberts 9. Rhetorical Strategies for a Culture War: Abortion in the 1992 Campaign Richard B. Gregg 10. Women's Issues, Women's Place: Gender-Related Problems in Presidential Campaigns Suzanne M. Daughton 11. Managing Perceptions of Public Opinion: Candidates' and Journalists' Reactions to the 1992 Polls Sandra Bauman and Susan Herbst 12. Presidential Endings: Conceding Defeat Paul E. Corcoran 13. Conclusions: The Struggle for Interpretive Dominance Craig Allen Smith Contributors Index

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