Presidential campaign discourse : strategic communication problems
Author(s)
Bibliographic Information
Presidential campaign discourse : strategic communication problems
(SUNY series in human communication processes)
State University of New York Press, c1995
- : pbk
Available at 11 libraries
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
Communication problems faced by presidential candidates in modern elections are examined from a variety of perspectives. The book focuses on the decisions candidates must make about political discourse, such as the speeches, interviews, debates, and ads which make up national campaigns, and the media reporting of these messages. The contributors include Frederick J. Antczak, Sandra Bauman, Paul E. Corcoran, Suzanne M. Daughton, Gail Fairhurst, Richard Gregg, Susan Herbst, Montague Kern, Kathleen E. Kendall, Joshua Meyrowitz, Diana Owen, Marilyn Roberts, Craig A. Smith, Mary E. Stuckey, Jimmie Trent, Judith Trent, and Ron Wendt.
Table of Contents
Preface Acknowledgments
1. The Problem of Beginnings in New Hampshire: Control over the Play
Kathleen E. Kendall
2. The Problem of Getting on the Media Agenda: A Case Study in Competing Logics of Campaign Coverage
Joshua Meyrowitz
3. The Incumbent and His Challengers: The Problem of Adapting to Prevailing Conditions
Jimmie D. Trent and Judith S. Trent
4. Looking for "The Vision Thing": The Rhetoric of Leadership in the 1992 Presidential Election
Ronald F. Wendt and Gail T. Fairhurst
5. The Battle of Issues and Images: Establishing Interpretive Dominance
Mary E. Stuckey and Frederick J. Antczak
6. The Debate Challenge: Candidate Strategies in the New Media Age
Diana Owen
7. The Question of a Return to Basic American Values: "My Mother and Winston Churchill" in the Heroic Narratives of Ross Perot's Infomercials
Montague Kern
8. Political Advertising: Strategies for Influence
Marilyn S. Roberts
9. Rhetorical Strategies for a Culture War: Abortion in the 1992 Campaign
Richard B. Gregg
10. Women's Issues, Women's Place: Gender-Related Problems in Presidential Campaigns
Suzanne M. Daughton
11. Managing Perceptions of Public Opinion: Candidates' and Journalists' Reactions to the 1992 Polls
Sandra Bauman and Susan Herbst
12. Presidential Endings: Conceding Defeat
Paul E. Corcoran
13. Conclusions: The Struggle for Interpretive Dominance
Craig Allen Smith
Contributors
Index
by "Nielsen BookData"